Work

Harvey's Furniture is the largest furniture specialist in the UK, with over 150 stores nationwide. In line with their multi-channel strategy, the website is under continuous refinement and outperforms every other store.

With limited time and resources before the key sales period we identified which design changes would have the greatest sales impact.

Analytics aligned with customer research provided the context we needed to identify the design elements that would lead to immediate conversion improvement.

A series of concepts with a number of different design variations were multi-variate Tested (MVT).  The MVT assesses which concept was the most effective in maximising conversion. 

The initial work delivered a ROI of 450% with a 6% average increase in conversion through the individual pages selected.  This would generate an estimated additional 800 sales across the year against the original design. 

We are currently underway with a phased redesign and re-development programme.