You don’t design and build a house without consulting an architect, and the same applies to our digital solutions.
Quite simply, a robust & supportable information architecture (IA) is the bed rock of a successful user experience.
tmg adopts a focussed, user-centred IA process that builds on user analysis. We use techniques such as ethnography (diary studies), card sorting, content inventories, and content concept mapping to establish and capture a user-centric model of content, and allow objective analysis.
Once a detailed site structure has been defined we will design key pages in a wire-frames. These include the various template types, main sections, and key areas of functionality. The wire-frames show how the content and functionality will be organised on-screen, as well as where technical components should sit.
Acting as a blueprint, wire-frames allow cost effective user testing, and updates to be made easily to information structure. Wire-frames provide an excellent means of determining navigation and site structure.
Experience the tmg information architecture in action by visiting one of our real-world case studies: The Home Office, ICEAW and Reed Smith.
Experience the tmg Information Architecture in action
By visiting one of our real-world case studies for NICE, The Home Office, ICEAW, and Reed Smith.
